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Giambi’s Comeback Extends to His Endorsements
Friday, November 04, 2005
Giambino is back!

Things were looking grim for old Giambi last year after he admitted to knowingly using steroids (it’s apparently very common to use steroids and not know it…which really does not say much for the intelligence or coherence of the players who did not know they were injecting themselves with drugs); his performance was slumping and he was losing endorsement deals left and right. Arm & Hammer decided he wasn’t hitting enough to possibly be sweaty enough to require their deodorant and dropped him early in the season, as did Pepsi. Nike followed suit as well, leaving Giambi forced to wear shoes he was not endorsing! What’s a kid to do?

In Giambi’s case, come back with a vengeance. Giambi kicked himself into high gear after being “asked” to consider a trip down to AAA and managed to produce one of the best comebacks I’ve seen in my day. He finished the season with a .271 batting average, 32 homers, and a very respectable 87 RBIs – and accomplished most of that in the second half of the season. He was voted Comeback Player of the Year for the AL and earned back most of the respect he lost with the steroid scandal (if only he hadn’t taken them knowingly, like Palmeiro!), but his comeback was not truly complete until yesterday, when he signed an endorsement deal with Reebok. After all, an athlete is not truly an athlete until they are branded with at least one sports-related conglomerate!

Anyway, Giambi is thrilled to add Reebok to his product list. In a statement, he said "Reebok has a long-standing history of being loyal to their athletes and I am excited to be partnering with a company who truly values the players they endorse. I look forward to getting back on the field next season and representing the brand to the fullest.” I think that as long as Giambi continues to deliver the way he was in the latter part of the 2005 season, neither Reebok nor the fans will be disappointed.


posted by Yankees Chick @ Friday, November 04, 2005  
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